TAI Whānau

At TAI, we don’t just call ourselves a team—we are a Whanau, a family rooted in warmth, friendship, and a shared passion for excellence. Inspired by the Māori word for family, our working environment and organizational culture embody a sense of belonging, where every member plays a vital role in achieving our shared goals.

While the name TAI is inspired by the Māori language, representing our roots in Aotearoa (New Zealand), many often associate it with Thailand due to its pronunciation. Though purely a coincidence, this connection feels like fate, as our factory is proudly based in Bangkok, Thailand—the Land of Smiles. Just as Thailand is known for its warmth and hospitality, TAI has become a perfect blend of cultures, reflecting the best of both worlds.

Our Whanau is as diverse as it is talented, uniting expertise from the far reaches of Aotearoa to the vibrant energy of Southeast Asia. This international collaboration fuels our innovation and strengthens our mission to craft paddles and products that reflect craftsmanship, dedication, and care.

Every member of our Whanau contributes something unique, from precise craftsmanship to creative design and a shared commitment to excellence. Take a moment to meet our incredible team below—together, we are a global family united by passion, purpose, and pride.